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20th february 2024, by Patrick DENNY, art advisor & art dealer

“Contemporary art is for the wealthy,” “A 5-year-old could do that”… Who hasn’t encountered these clichés during a visit to an exhibition or museum? I must admit, I had the same reactions before delving deeper into this universe. Here are 10 misconceptions about contemporary art that you’ll soon be able to dismiss with a flick of the wrist…

STEREOTYPE N°1: CONTEMPORARY ART = I LOVE IT or I HATE IT! 🎭

Well, isn’t it reduced to just one type then?

If there’s one undeniable characteristic of contemporary art, it’s its diversity and its impossibility to be uniformly defined.

Saying “I don’t like contemporary art” would imply knowing ALL its facets, which is simply impossible given the multitude of works, styles, and movements that coexist. Furthermore, tastes evolve over time, promising delightful surprises!

STEREOTYPE N°2: WAIT A MINUTE, I CAN DO THAT TOO! 💡

This misconception is undoubtedly one of the most widespread concerning contemporary art.

However, it often forgets that behind every work is an artist, a labor, a carefully considered artistic approach. So, invite these sceptics to approach the works, to read the accompanying labels, to browse exhibition catalogs, and to learn about the artist.

If they persist in their belief that they can do just as well, or even better, encourage them to give it a try! Who knows, there may be an artist lurking within them?

STEREOTYPE N°3: CONTEMPORARY ART, A RICH MAN'S GAME! 💰💰💰

Let’s be honest, if you’re looking for a work by Andy Warhol or Jeff Koons, you’ll probably have to break the bank.

However, it’s important to note that “contemporary” art also encompasses emerging artists, which means more accessible prices!

There are so many talented artists, few or not yet known, who offer their works starting from a few hundred euros for editions. We offer them too!

STEREOTYPE N°4: CONTEMPORARY ART, IT'S ALL ABOUT SNOBS... 💖

Believing that contemporary art is reserved for snobs is an illusion. Certainly, “snobbish” people are interested in art, and certainly art can be perceived as primarily accessible to a social and intellectual elite. However, art is much more than that!

By its very essence, it is universal and indefinable, touching all social classes, crossing epochs and cultures.

There’s something for everyone and for every taste. If you still hear that art is reserved for snobs, invite these sceptics to explore galleries and museums. That will make one less snobby visitor!

STEREOTYPE N°5: AND THIS, IS SUPPOSED TO BE BEAUTIFUL? 🌟

This question instantly takes us back to our old philosophy classes. If a work doesn’t seem beautiful to us, it’s simply because it doesn’t touch us, and we’re not receptive to it.

But that’s not a big deal! Beauty is, by its very essence, relative and subjective.

If a work doesn’t appeal to us, we just need to move on and explore what other artists have to offer. In fact, it’s even gratifying to see that not everyone appreciates the same things, because it saves us from relentlessly fighting to acquire them.

Diversity is a beautiful thing!

STEREOTYPE N°6: I KNOW NOTHING ABOUT IT, IT'S NOT FOR ME! 🤔

Many wrongly believe that you need a certain expertise to understand contemporary art.

However, unlike learning a language which requires a thorough study to master its subtleties, the language of art appeals, more than any other domain, to emotion.

Your eyes, your emotions, your thoughts, and your memory are all elements that will be stimulated by a work of art.

It will touch you even more as it doesn’t deliver a clear and official message, allowing your sensitivity to appropriate the work. In short, art is accessible to all, regardless of the level of prior knowledge.

Idée reçue N°7 : Ce qui marche c’est la provoc’ !

Mais que signifie exactement “ce qui marche” ?

Si l’on parle du marché de l’art, ce n’est pas tout à fait vrai.

De nombreuses œuvres qualifiées de “provocantes” ne trouveront pas preneurs, car considérées comme trop choquantes ou excessives.

En revanche, d’un point de vue de l’histoire de l’art, ce n’est pas totalement faux. Ce qui pouvait être perçu comme de la provocation à une certaine époque, comme les œuvres de Caravage ou de Manet, nous paraît aujourd’hui tout à fait acceptable.

Bousculer et repousser les limites fait aussi partie du rôle des artistes.

STEREOTYPE N°8: IT'S ALL ABOUT MONEY! 💰

It’s undeniable that money plays a predominant role in our society.

The price of a work is often determined by factors that may seem superficial, such as the network and influence of the artist and his gallery owner, and it doesn’t necessarily reflect the intrinsic quality of the work.

However, don’t limit yourself to the few hundred artists who make the headlines and are exhibited in major international fairs.

It’s important to keep in mind that most artists fail to make a living from their art, and that many gallery owners also struggle to make ends meet. This shows that it’s primarily the love of art that drives them.

STEREOTYPE N°9: ARTISTS ARE ALL ECCENTRICS! 🧑🏼‍🎨

We regret having to deconstruct the myth of the tormented and cursed artist.

Just because an artist has a particular sensitivity and strives to perceive the world from a different angle doesn’t mean they’re necessarily antisocial, withdrawn, or even mentally ill.

They’re individuals like everyone else, with their flaws and peculiarities, but just as real and human.

STEREOTYPE N°10: WHAT'S THE POINT OF ART? 🖼️

Very often, the sceptic will answer this question before you’ve had time to respond: “Art serves no purpose.”

But that’s precisely the essence of art: it doesn’t serve a specific purpose! It’s a free element, an elusive and ever-evolving conception.

It reflects a thought, an emotion, an era, an act…

What’s the point of asking such a question when the answer depends on each individual?

My name is Patrick DENNY, art gallery owner, and art collector. I demystify this fascinating universe for you and help you make the right choices!
#ContemporaryArt #LearnAboutArt #ArtAdvice
sources :
Riseart /Connaissance des arts / Moi-même !
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